Point of Purchase Displays

Point of purchase display printing

A point of purchase display does the selling where the decision actually happens. It has to be seen across a store, understood in a couple of seconds, and it has to still be standing at the end of the week rather than folded behind a till.

We print, die cut and assemble POP and POS displays that ship flat and go up without a build crew, which is what makes a national rollout affordable.

Formats

Counter and shelf units

Small footprint, high dwell time. Counter units sit at the till where people are already waiting, and shelf talkers interrupt the scan along a fixture. Both are cheap enough to refresh with a promotion.

Floor displays and standees

Free-standing units that hold product or simply carry a message. Structure matters more than print here: a display that racks or topples is worse than none, so the board and the fold pattern are engineered for the weight it has to carry.

Window, wall and floor graphics

Adhesive and cling materials specified to come off cleanly at the end of the campaign, which is the part people forget until a store manager is scraping residue off glass. These run through wide format printing.

Designing for the floor, not the screen

• One message. A display read from across an aisle carries one idea, not a service list.
• Viewing distance sets type size, and it also sets resolution. A floor unit read from ten feet does not need the resolution of a counter card.
• Assembly is a design constraint. If it takes more than a couple of minutes or needs tools, it will go up wrong or not at all.
• Ship flat. Freight on assembled displays costs more than the print.

Rollouts across locations

Multi-location programs rarely want everything delivered at once. We hold the run and release it per store or per wave through fulfillment and warehousing, with each carton packed and labelled for its destination so nobody at the receiving end has to sort it.

Where a display carries store-specific pricing or a local address, that changes per unit through variable data printing without splitting it into separate print runs.