Gift Certificate Printing

Gift certificate and gift card printing

A gift certificate is a promise to pay printed on card. It has to look valuable enough that someone is happy to give it, and be controlled enough that you can tell a real one from a photocopy when it comes back across the counter.

We print gift certificates and gift cards with sequential numbering, security finishing and matching presentation envelopes or sleeves.

Control and security

Every certificate should carry a unique sequential number, generated from a data file and printed in the same pass through variable data printing. That is what lets you log what was issued, track what has been redeemed, and spot a number that was never sold.

Beyond numbering, the practical deterrents are the ones a copier cannot reproduce: foil stamping, metallic and specialty inks, heavy or unusual stock, embossing, and a die cut shape. How far to go tracks the face value, and a certificate worth two hundred dollars justifies more than one worth ten.

What to print on it

• The value, or a space to write it if values vary
• A unique serial number, on both the certificate and any stub
• Expiry terms, where your jurisdiction allows them
• Where it can be redeemed, which matters for multi-location businesses
• Space for a personal message, because it is a gift and it will be given by hand

Presentation

A certificate handed over loose feels like a receipt. A matching sleeve, folder or small envelope costs very little and changes the moment of giving entirely, which is the whole point of the product.

For restaurants these usually run alongside menus and table tents so the branding matches across the room.